After a long day on the trail or out at the office, nothing would feel better than a back rub on the way home. Ford has placed a revolutionary feature in the F-150 King Ranch, Platinum and Limited edition pickups.

Heated and cooled seats are a thing of the past. This feature is something that hopefully does not get Ford in trouble later down the road.

We can see it now, people honking at a stop light because the F-150 in front is not moving. They are not on the phone, but they fell asleep in the driver seat from the massage.

The Ford F-150 will have the first-ever multi-contour massaging seats available for a full-size pickup. Off-roaders may just keep the factory seats a little longer now with this option.

With this new feature on the F-150 it will be a matter of time before more luxury lines of pickups start to have this option. Working hard to reward yourself with such a giving feature, never sounded so good. Ford took the F-150 to a construction site in Detroit, Michigan to get the reaction of some of the hardest working guys in the state. There reaction alone sells the feature.

With the touch screen display, all the controls are at your finger tips. Comfort was never so easy. It may not be an advancement in the off-road world but something like this cannot be over looked. It changes the way pickups define comfort.