Move over Jeep, Ford is crashing the Safari. Known for its stunning rock formations and unmatched beauty, Moab is home to some of the most technical off-road trails in the country. It’s what draws thousands of visitors to the area each and every year. And it’s the type of environment that Ford designed the Bronco to excel in. This makes Moab the perfect place for the company to debut a pair of one-of-a-kind concept vehicles built to highlight the potential of Bronco. And, of course, stealing a bit of thunder from Jeep is always a bonus.

Bronco Off-Roadeo: Arches Project Vehicle

The first of Ford’s two Bronco concepts is based on a Bronco Badlands four-door. Envisioned as the ultimate all-around off-road vehicle, this Bronco is ideal for carting five friends around the trails of Moab. Ford fit this Bronco with 17-inch beadlock-capable Method wheels and 37-inch BFGoodrich All-Terrain T/A KDR2 tires. A 2-inch ReadyLift SST lift kit provides space for the larger rolling stock. A Ford Performance Parts Warn ZEON 10-S recovery winch is attached to the front bumper and a Rigid LED light bar sits atop the windshield. Rigid A-pillar lights are also featured along with a power soft-top.

Bronco Off-Roadeo: Cliffhanger Project Vehicle

More extreme than the Arches concept, the Cliffhanger is a prime example of what’s possible when Ford levels-up a two-door Bronco for slow and technical off-road obstacles. Based on what is the 2025 Stroppe Edition Bronco, this build is menacing with its low center of gravity and massive 40-inch BFGoodrich Baja T/A Evo 3.0S tires, which are mounted on 18-inch beadlock-capable Method wheels. Custom fender flares, reminiscent of those on Bronco Raptor, cover the widened wheel arches needed to fit the 40-inch tires. Fox 3.0-inch dual-valve Live Valve shocks (Ford’s HOSS System 3.0) provide damping at each corner. This Bronco also comes outfit with a Ford Performance Warn 10,000-pound Zeon recovery winch, Rigid LED light bar, Ford Performance tube doors, and a Bucking Bronco bimini top. Recaro racing seats and harnesses finish off the build.

Bronco Concept Exterior Design

Ford’s Bronco Color and Materials Design team, led by Kellie Walters and Brad Fishkin, took inspiration for the vehicles’ wrap from Moab’s iconic red slick rock. The matte finish protective film used is similar to the factory-applied matte clear film that is available on production Bronco four-door models. And the combination of metallic shades and the matte finish are reminiscent of Ford’s Shelter Greed color found on Raptor.

Both vehicles feature color-matched Code Orange accents, including on the beadlock rings and trail sights. They also sport Code Orange graphics that are inspired by the stunning stone arches found around Moab. There are also few other neat Easter eggs to be found as well. These include graphics on the interiors that are inspired by the petroglyphs at Newspaper Rock and Horseshoe Canyon.

But Why Off-Roadeo?

You might be wondering why Ford would call these concepts “Off-Roadeo project vehicles.” The town of Moab plays host to one of the five Bronco Off-Roadeo locations, where new Bronco, Bronco Sport, or Bronco Raptor owners can go to learn how to wheel their Bronco from the most experienced instructors in the business.

Both Bronco Off-Roadeo concepts will be on display at the Bronco Stampede in Moab during the annual Red Rock 4-Wheelers Easter Jeep Safari. Ford will also be offering ride-and-drive opportunities on a custom off-road course in the center of town. And Bronco Nation will be hosting trail rides.