The Jeep brand will be making its annual trek to the 59th Easter Jeep Safari in Moab. And in what has become an annual tradition dating back to 2008, Jeep has just unveiled the seven stunning concept vehicles that it will be displaying at the weeklong event.

“Easter Jeep Safari was created by Jeep owners for Jeep owners, and this incredible event has helped steer the Jeep brand’s development of off-road 4×4 vehicles over the years, while most importantly connecting us with the community and the thousands of Jeep enthusiasts who gather each year,” said Bob Broderdorf, CEO, Jeep brand. “Moab is our home away from home and a playground that can only be properly explored in a Jeep. The custom Jeep and JPP concepts we’ll unveil this year, along with unique immersive experiences, will once again demonstrate the Jeep brand’s unmatched off-road capability and underscore what it means to drive a Jeep.”

As part of the company’s ongoing commitment to land stewardship and responsible off-roading, the Jeep brand and JPP employees will again partner with Red Rock 4-Wheelers and the Bureau of Land Management on several trail clean-up and restoration projects throughout the event. Notably, the team will be focusing this year on the Dome Plateau trail.

Ten additional Jeep Badge of Honor trails will also be unveiled during the event, with three of them being located in Moab.

The 2025 Easter Jeep Safari runs from April 12th to 20th and the seven Jeep concepts will be on display at Walker Drug on April 17th and 18th. For more information visit the Red Rock 4-Wheelers website.

Jeep Gladiator Convoy Concept

A military-inspired classic workhorse of a vehicle, the Jeep Convoy transforms a 2025 Gladiator Mojave into a truck that carries the legacy and heritage of the Jeep brand. The original Jeep Gladiator SJ was introduced for the 1963 model year and was the first post-war pickup designed for civilian use. Jeep trucks continued to evolve into the J-Series, which was in production through 1987. The Convoy concept emulates this iconic J-Series design with a its distinctive “J-truck nose,” which has proven over the years to be a fan favorite.

The Jeep Convoy concept comes ready and equipped for off-road adventure. High-clearance fenders offer space for 40-inch BFGoodrich Krawler tires, which are mounted on 17-inch Warn wheels. Tucked beneath the J-truck inspired grille and fascia is a 12,000-pound Warn winch. And hidden within the seven-slot grille are forward-facing amber LED lights. The exterior is coated in a special matte Ghost Ops exterior paint color along with chocolate brown canvas half doors and top/bed canopy. Inside are low-back seats in distressed brown leather and the floors and components are coated in Mil Spec O.D. Green bed liner.

Jeep Wrangler 4xe Bug Out Concept

With the explosion of popularity of the overlanding hobby in recent years the question of how to lighten both gear and rigs has come front and center. The Jeep Bugout 4xe concept takes the idea of lightweighting to heart. The Bug Out concept began its life as a four-door 2025 Jeep Wrangler 4xe. The Wrangler was then stripped down to the essentials, had the rear doors removed, and was extended 12 inches.

In addition to the additional length and Gladiator-style drop tailgate, the Bug Out concept also features a 4-inch raised roof for greater rear area access. Front and rear bumpers are high-clearance steel units and the front features integrated LED lights. High-clearance fender flares cover the 37-inch BFGoodrich KM3 tires, which are mounted on 18-inch Forgeline wheels. The exterior is finished with Mopar front half doors, rear custom body sides with integrated battery packs, a custom hood, and special-edition PEA51 matte silver paint with yellow accents.

The interior features custom-trimmed front seats with topographic inserts along with plenty of mole panels and cargo nets for gear storage. A flat rear floor and enclosed space provides a space to shelter from the elements. And there are interior mounting points for hanging a hammock. Completing the concept is a Jeep-branded electric off-road scooter.

Jeep Wrangler Rewind Concept

In these turbulent times we often find ourselves waxing nostalgic about the glory days of our childhood. For those of us in the elder millennial camp, that takes us right back to the ‘80s. When people our age think of the Jeep Wrangler images of brightly colored CJs, YJs, and TJs often flash through our minds. Starting with a two-door 2025 Jeep Wrangler Rubicon, powered by the 2.0-liter turbocharged four-cylinder engine, the Rewind concept is a nostalgic take on all things ‘80s and ‘90s.

Dripping in kitsch, the Rewind is coated in a special high-travel Grimace purple exterior paint color with custom retro graphics. A gloss-black anti-roll bar extends the open-air freedom with the doors and roof removed along with a custom mesh sun bonnet. Rewind rolls on 37-inch BFGoodrich KM3 mud-terrain tires mounted on silver painted 17-inch AEV wheels with gold accent pockets. The interior has been simplified with molded plastic floor liners and the rear bench seat removed. Seats and instrument panel are adorned with retro print inserts. A vintage cellular car phone rounds out the vintage feel.

Jeep Wrangler 4xe Blueprint Concept

The Blueprint concept is a rolling collection of nearly 40 factory-tested and backed accessories available in the Mopar and Jeep Performance Parts catalog. Each part is labeled with a unique QR code providing a live link to the Mopar eStore.

A 2-inch lift kit underpins the four-door Wrangler and along with high-top fenders provides clearance for 37-inch BFGoodrich KO3 all-terrain tires. Three different styles of wheels are found on the concept with the driver side wheels being 17-inch beadlock capable units. The passenger side features 17-inch non-beadlock wheels while the spare is a different style of 17-inch beadlock capable wheel. Rubicon steel front and rear bumpers are found along with a Warn front recovery winch with 7-inch TYRI lights. Lower A-pillar light brackets secure a pair of 5-inch TYRI lights. Steel rock rails, tube doors, and a snorkel kit finish out the exterior mods.

Inside, the seats are covered in Katzkin leather. Door sill guards and all-weather floor mats protect from the elements. An auxiliary switch bank controls the exterior accessories while an instrument panel-mounted accessory rail serves to secure loose items. Grab handles front and rear, and a tailgate table finish out the build.

Jeep Wrangler 4xe Sunchaser Concept

Starting with a four-door Jeep Wrangler 4xe Rubicon, the Sunchaser concept is built to be the ultimate outdoor adventurer. On the outside the Sunchaser concept sports a 2-inch JPP suspension lift with concept high-top steel fender flares and 37-inch BFGoodrich KM3 mud-terrain tires on 17-inch wheels. The Wrangler also features a Warn winch with a custom guard and push bar along with a Mopar Illuminati3 pivoting light bar accessory concept. Carrying all the necessary gear for a full day of activities are concept side storage boxes with integrated Molle panels and a roof storage rack.

Jeep Gladiator High Top Honcho Concept

We are such suckers for retro-inspired concepts. The ‘70s era styled Jeep Gladiator High Top Honcho concept hits us right in the feels. This old-school concept reflects the drive of the Jeep Performance Parts design and engineering teams to push the boundaries of off-road performance even further.

Starting with a 2025 Jeep Gladiator Rubicon rides on an AccuAir adjustable suspension. Concept flat steel fender flares give room for the large 40-inch BFGoodrich All-Terrain T/A KO3 tires, which are mounted with white letters out on custom painted white steel wheels. The factory axles have been swapped out for more robust Dana 60 units with a 5.38:1 gear ratio. A modified front bumper from American Expedition Vehicles houses a Warn recovery winch. A custom retro roll bar is found mounted in the bed along with a Decked drawer system. A color-matched hard top and power rock rail steps from Rock Slide Engineering finish off the package.

Jeep Gladiator J6 Honcho Concept

No, you’re not seeing things. Jeep Performance Parts has unearthed the company’s 2019 J6 Honcho concept and breathed new life into it. This concept began as a standard Gladiator Rubicon before losing the rear doors and creating a unique single-cab design. The truck’s custom 6-foot bed is a full 6 inches longer than the standard Gladiator pickup box. The overall length of the J6 is 201 inches with a wheelbase of 118.4 inches. This matches the wheelbase of the current generation four-door Wrangler.

Updated for 2025, the J6 Honcho mixes a classic late 1970s Jeep Honcho motif with concept and production parts from the Mopar JPP catalog. The build begins with a 2-inch JPP suspension lift kit. Concept flat-top steel fender flares cover 37-inch BFGoodrich KM3 mud-terrain tires, which are mounted on bronze wheels. Keeping the retro theme going is a custom triple-hoop front bumper with four 5-inch TYRI off-road lights. A custom roll bar is fit with six TYRI lights, with four facing forward and two rearward. Custom rock rails and spare tire carrier finish off the exterior. Inside, the J6 Honcho receives contrast blue stitching on the seats, doors, and steering wheel along with bronze painted accents throughout.

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