Power Automedia Acquires Xceleration Media, 7 New Websites

Power Automedia jointly announced the acquisition of Xceleration Media LLC this morning, which adds an audience of over 1 million enthusiasts to the stable of 12 existing automotive magazines. In addition, it adds print media to Power Automedia’s portfolio for the first time in its nearly 11-year history. Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4LifeAutoPressReleases.com, and Cars & Parts magazines – acquired in 2016 from Amos Publishing – will all be brought into the fold.

Today marks a historic day in Power Automedia history, as the company makes a large leap forward in its quest to make an indelible mark on the industry and the legacy of automotive media. The Xceleration Media titles will benefit from efficiencies of scale and the institutional knowledge that have made Power Automedia titles such as Dragzine, EngineLabs, LSX Magazine, and Street Muscle so successful.

“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”

Chris Douglas, COO of Xceleration Media, seemed like a proud father walking his daughter down the aisle. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.

Look for more updates about the future plans for the Xceleration Media titles and brands prior to the 2017 SEMA Show.

About the author

Scott Parker

Scott dreamed of being in the automotive media in high school, growing up around car shows and just down the street from Atco Raceway. The technology, performance capability, and craftsmanship that goes into builds fuels his passion.
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