For many truck owners, the desire to personalize a vehicle begins the moment they drive off the dealership lot. This has traditionally meant scrolling through an endless number of aftermarket brands to find the right parts. Mopar now has a new program that greatly expands its catalog of available Ram and Jeep accessories by partnering with aftermarket brands.

A One-Stop-Shop for Mopar Accessories

The new initiative, called the Mopar Affiliated Accessories program, creates a partnership between the factory parts brand and a curated list of trusted aftermarket suppliers.

The program has launched with over 1,000 new accessories available for Chrysler, Dodge, Jeep, and Ram vehicles, with plans to expand the catalog quickly. This move gives customers a much wider range of options to enhance or personalize their vehicles, all under the Mopar banner.

How It Works for the Customer

The process is designed to be seamless. Customers can browse and order these new affiliated Mopar Accessories online through the official Mopar eStore or directly at their local dealership’s parts counter.

Mopar, the global original-equipment parts, accessories and customer care brand of Stellantis, has launched a significantly expanded accessories program for US-based dealerships that sell and service Chrysler, Dodge, Jeep® and Ram vehicles. The new Mopar Affiliated Accessories Program offers more than 1,000 popular accessories from well-known and preferred aftermarket supplier partners.

Once an order is placed, the accessory is shipped to that dealership. From there, the customer can either pick it up for a DIY installation or have it professionally installed by the dealership’s service department.

While Mopar has reviewed all products for proper vehicle fitment, each specific aftermarket supplier guarantees the warranty for the accessory they make.

A Win for Dealers and Owners

According to Mopar, the program is a strategic move to improve the customer and dealer experience. Darren Bradshaw, senior vice president of Mopar North America, described it as a way to enhance “convenience and accessory choice options.”

The program is already showing positive results at the dealership level. Matt Godfrey, a general sales manager at a Michigan dealership, has seen it firsthand.

“The Mopar Affiliated Accessories program enhances customer experience by offering easy access to the most popular accessories that buyers crave,” Godfrey said, noting that his dealership has seen a definite increase in the amount of upfits since the program’s launch.

Bridging the Gap Between Factory and Aftermarket

Mopar’s new program represents a smart bridge between the worlds of original-equipment and aftermarket parts. By offering a curated catalog of popular, vetted accessories through its established sales channels, the company is making it easier for owners to build the vehicle they want.

The one-stop-shop approach simplifies the modification process, providing a convenient and integrated way for customers to personalize their new ride right from the start.