Chevrolet hosted its annual media reception on the eve of the 2015 SEMA Show on November 2 at the Westgate Theater in Las Vegas, Nevada. The trucks that were unveiled utilize some of Chevy’s performance parts, but also bring a unique look to each of the vehicles. We got up close and personal with all three trucks to appreciate what each had to offer offer, including their own unique style.
Special Ops Silverado
This concept was one that instantly caught our eye. Its matte three-tone blue exterior paint color made it stand out in a field of vehicles with an inspired naval that started more than 100 years ago.
“This Silverado concept is a multi-purpose truck that reflects the go-anywhere, do-anything commitment of Special Armed Forces teams,” said Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports. “Chevrolet has always been a proud supporter of the military and this vehicle shows it.”
“We created light, medium, and darker shaded areas within camouflage bands flowing down the hood, body sides, and tailgate,” said Todd Parker, director of design, Chevrolet Accessories. “That effect gives tremendous depth to the Silverado’s body, while reinforcing the nautical heritage of the unique camo design.”
The truck had plenty of LEDs to light up any mission, with three LED lights on the sports rack, and three mounted in the grille. Other additions this truck had are off-road tires, wheel flares, custom rocker guards, and a bed-mounted GearOn utility rack storage system. Overall, this truck was one of our favorites.
Realtree Bone Collectors Silverado
Having a truck that is capable of handling everything the owner wants is the idea behind this Silverado concept. The Realtree Bone Collector Silverado gives a new meaning to the term “capable truck,” and comes loaded with accessories that make hunting for game even better.
“This Silverado concept is the perfect outdoor lifestyle vehicle, offering the capability to take you deep into the woods and mountains, with the specialty gear to make the excursion more successful,” said Mike Waddell from Bone Collector. “The Realtree camo graphics really distinguish it, too, adding functional personalization.”
This truck has the Chevrolet sports bar in the back with green lights, custom drawer system for storage, cooler mount, and even a folding chair. The truck has everything needed to make it the ultimate outdoors and hunting vehicle, and then some.
“The capability of Chevy trucks has always enabled customers to go where they want to go and that inspiration is the foundation for these exciting concept vehicles,” said Sandor Piszar, director of Chevrolet Truck Marketing. “They demonstrate what’s possible through personalization, inspiration, and the assurance of the industry’s most-dependable, longest-lasting full-size trucks.”
The large cam0 graphics are outlined in a bright green theme to really set this truck apart. The camo theme is taken inside as well to complete the look of this Realtree Bone Collector concept Silverado.
Kid Rock 3500 HD Concept
Some of the hardest working men and women come out of Motor City, Michigan. One person that truly knows what this is like first-hand is Detroit native, musician Kid Rock.
“The Flint plant – and everyone on the line – is the backbone of America,” said Kid Rock. “I wanted the design for this truck to be bold, but with features and elements that wouldn’t be out of reach for working-class guys.”
With its “Born Free” theme, based on Kid Rock’s hit song, this dually was built at the Flint plant and was driven to the design studio by Kid Rock, where he played a huge part in the design.
“With Kid Rock’s input, we came up with a chrome-like silver metallic design that conveys an industrial, made-in-Detroit aesthetic that totally complements the other bold elements of the truck,” said Todd Parker, design director, Chevrolet Accessories.
“One of the first things that I wanted to do to the truck was have a larger Bow Tie and large exhaust pipes to create something big and bad – a new age of Detroit. It seems like everyone is blacking out the grille, and I get that it is a ‘thing,’ but there is something timeless about shining up your chrome,” Kid Rock said.
Overall, the Chevrolet media presentation was a great event that unveiled plenty of vehicles, including these three trucks before the SEMA Show starts on Nov. 3. All the vehicles that were unveiled today will be featured on the show floor at the Chevrolet booth for the remainder of the week.