At this year’s SEMA Show in Las Vegas, Rogue Van Company debuted its new Earth Roller — a purpose-built, off-road adventure vehicle that’s not just another custom Sprinter conversion, but a reimagining of what accessible exploration can look and feel like.
Blending cutting-edge automation with deeply human-centered design, the Earth Roller proves that accessibility doesn’t mean compromise.
A Living, Thinking Adventure Rig
Rogue calls the Earth Roller “a living system that learns, adapts, and responds to its user.” At its core is Rogue’s Smart Control Suite, powered by Garmin and Victron, giving owners full command of every circuit, light, sound, and climate setting through a single handheld tablet.
The vehicle intuitively adjusts to the rhythm of the day — dimming lights at dusk, warming the cabin before sunrise, and automating dozens of small comforts that make life on the road feel effortless. It is automation infused with empathy — adventure that thinks ahead.
Accessibility Without Limits
Engineered from the ground up for inclusivity, the Earth Roller integrates dual hydraulic lifts and motorized upper cabinetry, allowing wheelchair users to transition seamlessly between exterior terrain and interior comfort.
These systems are designed not as afterthoughts, but as essential features that empower. The motion and balance of the lifts are tuned to feel smooth and confident — tools of dignity and freedom rather than assistance.
As founder Santiago Fileta puts it, “The Earth Roller represents more than engineering — it represents belonging. We wanted to build something that didn’t just work for wheelchair users but inspired them. A van that says, ‘You can go anywhere.’”
Off-Grid Power Meets Modern Luxury
Adventure rarely comes with outlets, and that’s where the Earth Roller’s tech truly shines. Beneath its clean lines lies a 48-volt Expion 360 twelve-kilowatt-hour power bank, 1,000 watts of walkable solar, and Rixen’s dual-stage diesel heating system. Together, these systems enable users to stay off-grid for weeks without sacrificing comfort.
An Arco Zeus alternator adds another layer of autonomy, producing more than 6,000 watts of active charging power and optimizing battery health even in remote terrain. Whether you’re parked deep in the desert or exploring snow-covered trails, the Earth Roller converts motion and sunlight into reliable off-grid independence.
Inside, nearly seven feet of headroom and a seamless cockpit-to-cabin flow create an open, panoramic environment that blurs the line between vehicle and living space. Chilewich woven marine wall coverings, Corian countertops, radiant aluminum subfloors, and adaptive ambient lighting transform the interior into something more akin to a luxury hotel suite than a van.
Performance With Purpose
Every system inside the Earth Roller is engineered for autonomy and serenity. Rogue’s use of aerospace-grade materials, combined with sophisticated sound and thermal insulation, makes for a calm, vibration-free ride no matter the conditions. The adaptive systems are intelligent, learning from user patterns and automating repetitive tasks like climate and power management.
A New Standard In Adaptive Luxury
Built on a Mercedes-Benz Sprinter 3500 170-inch dually chassis and paired with a custom European-engineered box from Box Manufacture, the Earth Roller redefines what “adaptive luxury” means. Rogue’s philosophy is simple: make independence beautiful.
From its Carlsbad, California, production facility, Rogue Van Company continues to merge craftsmanship with technology, creating vehicles that empower every traveler. With pricing starting at $295,000 and reaching $485,000 as shown, the Earth Roller is more than just an adventure rig. It embodies a new kind of freedom — where technology serves humanity, where inclusivity meets capability, and where the open road belongs to everyone.
About Rogue Van Company
Headquartered in Carlsbad, California, Rogue Van Company has become one of North America’s most respected builders of custom adventure vehicles. As both RVIA and Mercedes-Benz Expert Upfitter certified, Rogue specializes in premium, one-of-a-kind builds that merge rugged capability with refined comfort.
From the Land Yacht series to the exclusive Gold Label line, Rogue continues to raise the bar for how people live, travel, and explore. With the Earth Roller, they’re proving that adventure has no limits — and neither should you. For more information, visit roguevans.com.
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