When you think “family SUV,” what comes to mind? Goldfish crackers in the cup holders? A backseat sticky enough to double as flypaper? Jeep’s new ad campaign for the 2026 Grand Wagoneer flips that script — with comedian Iliza Shlesinger taking the wheel to prove that family-friendly doesn’t have to mean boring.

In “The Family SUV”, Shlesinger pitches Jeep’s marketing execs an ad idea that’s just a bit spicier than the usual “power, performance, and practicality” spiel. Her concept? Let’s just say it takes the phrase room for the whole family in a… more forward-thinking direction. The fictional Jeep team’s reaction — a mix of blushing and backpedaling — makes for comedy gold, all while giving viewers a wink and a nod to the Wagoneer’s luxury and size.

Comedian Iliza Shlesinger stars in new 2026 Jeep Grand Wagoneer social media video campaign

Comedy Meets Capability

Known for her razor-sharp takes on relationships and motherhood, Iliza brings her signature irreverence to a spot that’s equal parts ad and parody. The result? A campaign that’s both tongue-in-cheek and perfectly on-brand for Jeep — rugged, confident, and not afraid to get a little dirty.

“The Jeep Grand Wagoneer is beautiful, spacious and, hopefully after seeing this film, there are more babies in the world ready to fill out those three rows,” Shlesinger quips. It’s not your typical SUV pitch, but then again, neither is she your typical spokesperson.

2026 Jeep Grand Wagoneer: Luxury, Meet Laughter

Underneath the laughs, Jeep’s got some serious news: the 2026 Grand Wagoneer starts under $65,000 — a surprising move for a vehicle long known as the crown jewel of Jeep’s lineup. The new model simplifies trims, packs in premium features (think massage seats, ambient lighting, and an audio system worthy of a private concert), and even teases an upcoming range-extended electric version.

CEO Bob Broderdorf puts it simply: “We’re resetting the nameplate’s future.” And who better than Iliza to remind everyone that luxury and practicality can still be fun — and maybe a little flirty — when you’ve got three rows and a sense of humor.

A New Kind of Reveal

Forget the glossy car-on-a-turntable reveal — Jeep’s leaning hard into personality with this campaign. Created with Chicago’s Highdive Agency, “The Family SUV” launches first on Jeep’s YouTube, followed by bite-sized clips for Instagram, TikTok, X, and Facebook. It’s proof that even heritage brands can laugh at themselves while redefining what “family car” means in 2026.

Because in Iliza’s world (and Jeep’s), family planning starts with enough legroom for everyone — and a punchline you won’t forget.

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