If you thought the off-road creator space couldn’t get any louder, faster, or more entertaining—think again. Polaris just dropped the hammer on a multi-year partnership with none other than Cleetus McFarland, and honestly, it feels like a match that was destined to happen.
This collaboration brings together one of the biggest names in powersports with one of the most electrifying personalities in motorsports content. And for fans? This isn’t just a logo-on-a-vehicle deal. It’s about to get wild.
From the Freedom Factory To Full-Throttle Polaris Power
Cleetus McFarland—aka Garrett Mitchell—has built a motorsports empire around pure, unfiltered fun. Whether it’s burnout contests, wild race events, or the chaos of the Freedom Factory, his brand is all about horsepower, freedom, and putting on a show that leaves people grinning.
Now, Polaris is jumping in to help amplify all of that.
Through the partnership, Cleetus and his crew will be backed by Polaris machines across his operations, content, and real-world events. That means more builds, more send-it moments, and more opportunities for fans to experience the action up close.
A Partnership Built On Pure Energy
What makes this collaboration hit different is how naturally it fits. Polaris isn’t chasing trends here—they’re aligning with a community that already lives and breathes motorsports.
“We are big fans of Cleetus and the community he has built. We couldn’t just watch from the outside; we had to be a part of it,” said Reid Wilson, President of Polaris Off-Road Vehicles. “He brings a level of energy, passion and authenticity that reflects what American motorsports is all about, and we look forward to supporting a community that shares our love for performance and adventure.”
That authenticity is exactly why Cleetus has become such a force—and why this partnership feels less like a corporate move and more like two worlds colliding at full throttle.
“Hell Yeah, Brother”—Cleetus Says It Best
If you were wondering how Cleetus feels about it, well… it’s exactly what you’d expect.
“I built my community around freedom, horsepower, and having a good time, and Polaris fits that perfectly,” said Cleetus McFarland. “They get the people, they get the spirit—hell yeah, brother—that’s what we’re all about. Teaming up allows us to introduce more people to powersports and the fun that comes with it.”
That last part is key. This isn’t just about building cool machines—it’s about bringing more people into the off-road lifestyle.
More Than Content—This Is About Experience
Sure, there will be plenty of content. Expect high-energy YouTube videos, wild builds, and probably some completely unhinged ideas coming to life with Polaris backing the chaos.
But the real magic is in the experiences.
This partnership is set to open up new ways for fans to get involved—events, hands-on opportunities, and the kind of real-world motorsports mayhem that Cleetus has become famous for.
Think less “watch from your phone” and more “be part of the action.”
Why This Matters For Off-Road Fans
Polaris has been a leader in off-road performance for decades, with machines like the RZR, RANGER, and XPEDITION defining what’s possible in the dirt. Pairing that engineering muscle with Cleetus’ creativity and fearless approach is a recipe for something genuinely new.
The Gates Are Officially Open
The partnership launched with an adrenaline-packed video on Cleetus’ YouTube channel, setting the tone for what’s ahead. And if that’s any indication, we’re in for a ride that’s anything but predictable. It’s going to be loud, sideways, and absolutely unforgettable.
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