The 2017 Chevrolet Silverado HD has been the talk of the town since the unveil of the all-new 6.6-liter Duramax, but Chevy has teamed up with Carhartt to create a truck that will be able to handle even more. The Carhartt concept vehicle is a mix of rugged aesthetics and the iconic work jacket.
“Chevrolet HD trucks are designed for hard work, and just like your favorite Carhartt, their functionality transcends the workplace to become a style statement,” said Sandor Piszar, Chevrolet Truck marketing director. “This concept vehicle mirrors the lifestyles of countless Chevy truck owners, demonstrating the personal connections with the tools of their trades.”
In addition to the Carhartt fabric used on the custom concept tonneau cover, there are plenty of other Chevrolet accessories on the truck. The parts include trailer mirrors with a camera system, black bowtie emblems, all-weather floor liners, assist steps, perimeter bed lighting, and a bed-mounted toolbox and swing-out tool chest.
“Thousands of people go to work every day and earn their paycheck in a Chevy truck while wearing a Carhartt,” said Piszar. “Those products’ durability and versatility earn respect and loyalty that’s passed on — and that’s exactly what this concept explores.”
The Silverado 2500 HD Carhartt concept features a unique, two-tone Carbon Flash exterior finish, with a matte finish above the beltline and high-gloss black on the bottom half.
“When Carhartt and Chevy started working together on this concept truck, we quickly realized that our mutual respect for hardworking people and the utility they expect from our brands would equal the ultimate truck for anyone who works and plays in the rugged outdoors,” said Tony Ambroza, senior vice president of marketing at Carhartt. “For more than 127 years, Carhartt has designed workwear by solving for the needs and practical ways hardworking people use every product we make, and that’s the same kind of thinking we applied to this collaboration.”
The truck has a Jet Black interior, which features Carhartt’s signature duck brown garment material on the seats, armrests and door panel inserts, with their signature triple-stitched seams. The Carhartt logo is laser-etched on the headrests, while antique nickel-finish trim is used on the doors, center console, and instrument panel.
The truck will be on display with around 20 other vehicles at the SEMA show next week in Las Vegas. What other concept vehicles do you think Chevy should come up with?