In 1941, Willys-Overland drove a Jeep demonstration vehicle up the steps of the U.S. Capitol building to show what the new general purpose fighting machine could do. 1941 is the official first year of the Jeep as we know it, and 75 years later the brand is arguably doing better than ever before. Sales are booming, the lineup is expanding, and there aren’t many bad things you can say about Jeep these days.

All that time, Jeep’s home has stayed in Toledo, Ohio, and the city is joining with Fiat-Chrysler to celebrate 75 years of Jeep, and what it means to this Rustbelt city.

Despite three changes in corporate ownership, production of the Jeep Wrangler, in particular, has stayed in Toledo, and will continue to stay there for the foreseeable future. Jeep production was even housed in the same Toledo building from 1941 through 2002, after which Wrangler production moved to the North Toledo Assembly plant, which opened its doors in 2001. Generations of Toledo citizens have built Jeeps, quite literally, so it makes sense that the city would want to celebrate this cornerstone of its economy.

The Toledo city government is planning, among other things, a car show and parade scheduled for August 13th in downtown Toledo. There will also be a movie festival of sorts that includes screenings of old Jeep promotional films. A military history and heritage display will also be set up to remind everybody of the Jeep’s warrior past.

Interested in attending? Check out the official Facebook page for more details.