Summit Racing, one of the world’s largest distributors of automotive replacement and performance parts and accessories, has brought into the fold a full selection of Jeep replacement parts from Crown Automotive, one of the leading Jeep specialty replacement parts companies. This is a giant step by Summit Racing into the ultra-hot Jeep market, and is a boon to owners of all vintages of Jeep vehicles.
We talked to Alan Rebescher of Summit Racing about the new connection with Crown Automotive. He told us, “We have been watching the Jeep market go crazy over the last 10 years, and are always looking for growth opportunities and more ways to help our customers, so this was a natural move for us.”
Rebescher contined, “Summit Racing has wanted to add more Jeep products for several years. The deeper we looked into the market, the more we saw the popularity of restoring Jeep vehicles, including everything from the old Comanche pickup trucks, Cherokees, and flat fenders too. Crown is a huge player in the restoration and replacement market for Jeeps.”
“Hardcore Jeep guys break stuff, but not everything they want to repair has to be performance parts with these guys. A lot of them want to put in a factory replacement part for authenticity, and that’s one of the places in which Crown really shines. A lot of its inventory is replacement parts, and the hardcore Jeep fan needs a source of replacement parts that the Jeep dealer will not likely have, said Rebescher.”
Summit Racing now has its website populated with enough parts to make it very obvious it is big into the Jeep market, and Summit has the name and customer service that many guys are already familiar with through its large supply of replacement parts for other daily driven vehicles. Rebescher remarked, “Our take on this is you can buy the replacement parts for less money from us, and that saves you the money for fun stuff that you also want to put on the vehicle.”