Though they may not be as exciting as the Camaro or as high-tech as the Corvette, GM’s full-size trucks and SUVs are the bread-and-butter of the Detroit automaker. It was with much fanfare that GM pulled the covers off of its new trucks this past winter, and more recently its all-new full-size SUVs, and though the vehicles haven’t hit dealerships yet, there is already talk around the campfire of some premium off-road variants.
At least that’s the word from Automotive News, which reports that GM’s top brass are looking at the success of vehicles like the Ford Raptor with envious eyes and considering offering a more complete off-road variant for GM’s all-new SUVs.
The redesign is the first such makeover in eight years, and while GM has offered a Z71 off-road performance package for decades, it hasn’t been as big a seller in recent years. While the Z71 package offered bigger shocks and tires, the Ford SVT Raptor has proven a runaway success because it is a complete off-road package for the F-150. That’s what customers want, and GM needs.
It would also enable GM to increase its profit margins on SUVs even more, and it would give customers who buy bigger SUVs the off-road capability they really want. Whether its for work, fun, or prepping for the end of the world, factory off-road vehicles are gaining traction with buyers. What kind of capabilities would you demand from a full-size SUV?