Advertising is one of the essentials components of any business’ success. As you’ve probably seen on TV, YouTube, or social media, Chevrolet runs a lot of ads. To make an ad memorable (and hopefully sell more trucks), you need something unique. The LEGO Movie 2 is about to hit theaters soon, and it’s a popular topic right now, so Chevrolet is rolling out a new Lego-themed ad with a LEGO brick replica of the 2019 Silverado 1500 High Country. It’s not too often that you see a brand new vehicle replicated into a LEGO creation.

“From Emmet’s custom High Country to the real-life Trail Boss that inspired the full-size LEGO brick model, we have a Silverado for everyone — both LEGO mini-figures and everyday drivers,” said Paul Edwards, U.S. vice president of Chevrolet marketing. “The new ads are a fun addition to our Silverado campaign and will hopefully attract the next generation of truck buyers to Chevrolet.” LEGOs are popular for children, so it’s a great way to introduce the Chevrolet brand at a young age.

Unfortunately, the LEGO replica of the 2019 Silverado is not for sale, so if you want to see more of it, you’ll have to check out the LEGO Movie 2. You can also see more of the LEGO Silverado on various social media platforms. Instagram Stories will feature a tap-to-build post. In case you missed it, Chevrolet also showed off a full-size LEGO Silverado at the North American International Auto Show early in January.