SEMA 2014: Rugged Ridge Has New Goodies for Your Jeep

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The new stamped steel front bumper from Rugged Ridge offers light inserts, a brush guard, and a winch mount.

If you’re looking for parts and accessories for your Jeep Wrangler then you must have a look at the great stuff that Rugged Ridge offers. Scion of OMIX-ADA — a company that really knows Jeep and is heavily involved in keeping the legend alive — Rugged Ridge offers a wide selection of bumpers, fender flares, lights, roof racks, soft tops, body armor, wheels, engine, and driveline parts for a multitude of Jeep-brand vehicles. You can even get a beach towel from Rugged Ridge with specially designed graphics for the ultimate Jeep enthusiast.

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We love the bad-ass look of the lidded-eye headlight ports in the new Rugged Ridge Wrangler grille.

However, we saw a couple of new products for Jeepers from Rugged Ridge at the 2014 SEMA Show held in Las Vegas, Nevada that we want to tell you about. First, our absolute favorite new item for Jeep Wranglers lately is the new Rugged Ridge stylized grille with a mean look to it. The headlight openings have an aggressive lidded-look about them that says “my Jeep is bad-ass.”

The front grilles are injection molded and easily painted. These new grilles also feature a wide opening with no vertical bars to allow for the greater air flow into the radiator, and come with interchangeable inserts so you can customize the appearance. Some of our favorite grille inserts are the American Flag, Star, and Skull-and-Crossbones styles. These new grilles will be available in Spring of 2015.

In addition to the new grilles, Rugged Ridge has introduced its new Stamped Steel Front and Rear Bumpers. Both are made from sturdy 11-gauge steel that is covered in a durable textured powdercoat. The construction of these new bumpers allows them to be lightweight, yet hefty enough to handle a winch. The rear bumper is designed to accept 7/8-inch D-rings. These new bumpers will also be available in Spring of 2015.

For more information and details of these or any other Rugged Ridge products for Jeeps, check out the company’s website or call (770) 614-6101.

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About the author

Stuart Bourdon

A passion for anything automotive (especially off-road vehicles), camping, and photography led to a life exploring the mountains and deserts of the Southwest and Baja, and a career in automotive, outdoor, and RV journalism.
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