SEMA 2014: American Force Splits The Premium Wheel Market In Half!

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For more info on this crazy half truck sand sculpture, click here.

In the center of the American Force Wheels’ booth, there is a crazy sculpture of a RAM. The odd aspect of the RAM is that it is only half a truck. Why is that?

IMG_2424American Force Wheels is introducing a brand new 2-piece wheel to the truck market. The new line is aptly named the Multipiece Series. “This is a premium game changing wheel for the truck market. These were specifically designed and engineered for the truck market,” says Nick Chin Director of Marketing for American Force Wheels.

“During the development, we quickly realized that the standard way of doing two-piece wheels isn’t ideal for a lifted truck. Our owners use their trucks and subject them to a lot. So, we really had to ensure that the wheels would not only look good, but withstand the abuses that truck owners will subject them to,” continued Chin.

The new Multipiece wheels will feature a forged hub with the back half of the outer barrel as one assembly. Then the front barrel will be the second piece. In between the two is an extruded EPDM rubber seal that has been fused to permanently provide an air tight seal. Keeping the two halves joined together are 30 premium grade stainless steel fasteners.

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The new line will be available in three trend setting styles and offered in all of the popular sizes.

20”X9” 22”X10” 24”X11”
20”X10” 22”X11” 24”X12”
20”X12” 22”X12” 24”X14”
20”X14” 22”X14”  

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 3D Wheels
Always thinking outside of the box, American Force Wheels is adding a textured element to the wheels. The new line of wheels is called the 3D Series. This new series features three awesome hub designs but within the spokes of the hub, are textured inserts that sit flush with the spokes. “It is mind blowing how insane these wheels look on a lifted truck,” exclaimed Nick Chin, Marketing Director for American Force Wheels. “We have really pushed our designers hard over the years to come out with amazing designs and this year they have continued to raise the bar,” finished Chin. The 3D series wheels are, also, available in the popular sizes listed above.

IMG_2502In addition to all of the wheels being offered, they are, also, releasing a polishing compound to keep the wheels looking factory fresh. The Metal Polish is easy to use and is a little more environmentally friendly than conventional formulas. This is only for raw aluminum wheels with no finishes, but it is easy to apply and will bring out a mirror like finish fairly easy.

Once again, American Force Wheels continues to push the bar on what is possible by a 10 thousand year old design. So, yes, it is possible to re-invent the wheel year after year. Just look at what these guys are doing!

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About the author

Chad Westfall

With diesel running through his veins from childhood, Chad has more than a decade of experience in the automotive industry. From editorial work to wrenching, there isn’t much he hasn't conquered head-on. When he’s not writing and shooting trucks and tech, you’ll find him in the shop working on turning the ideas floating around in his head into reality.
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