GenRight Off Road showed just how far ahead of the curve they are this year at the 2013 SEMA Show. To fully understand what its new bumpers have to offer Jeepers, we asked Andrew Harris, a salesman for the company.

He explained that GenRight’s new bumpers for the two-door and four-door JKs were advantageous for their match with the latest large Warn winch offerings, stating that the cutouts of these bumpers were uniquely designed to handle these larger products, where others were still lagging behind. According to Harris, some other winches had created mounting issues, because folks were forced to modify its bumpers in order to fit the bigger, heftier products.

GenRight’s problem-solving bumpers allows users to install WARN’s products with ease, but that’s not all. The bumpers’ design also situates the winch lower in the tray to give the radiator a less obstructed windstream path, thus exposing more surface area, which helps things run cooler in the engine bay.

Additional features of the bumpers include its aircraft-grade 6061 aluminum construction, two possible mounting points, and a tight fit against the frame of the Jeep. The rear bumpers, in fact, sit flush against the frame, making them more conducive to rock-crawling and eliminating the fear of misjudging how much they hang out past the body. The bumpers can also come optioned with a black powder coat, or winch delete if you so choose.

These bumpers also include two steel tow points, and the rear version can be used with the factory receiver hitch. All the necessary instructions and hardware you’ll need for the installation are included.

To see more about these and other products, visit GenRight’s website and Facebook page. Stay tuned as we continue our SEMA coverage here at Off Road Xtreme.