Thousands of Jeeps, a massive off-road playground, and a parade on the beach at sunrise — it can only mean one thing. The Myrtle Beach Jeep Jam 2025 will officially return from October 31 through November 2, turning the city into a three-day festival for Jeep enthusiasts. The 8th annual event, presented by Myrtle Beach Chrysler Jeep, is one of the largest Jeep gatherings in the country, with organizers expecting 30,000 attendees to descend on the former Myrtle Square Mall site for a weekend of off-road action and Halloween festivities.

Myrtle Beach Jeep Jam Activities

The centerpiece of the event is the Proving Grounds, a huge obstacle course and mud pit designed to let Jeep owners of all skill levels test their rigs. With expert spotters on hand to guide drivers, it’s a safe and confidence-building environment, while bleachers and giant video screens turn the action into a show for spectators. Another iconic part of the Jam is the Sunrise Beach Crawl, a serene Jeep parade along the shoreline at daybreak. The weekend crawls are already sold out, but a few spots for the Thursday morning crawl are reportedly still available.

More Exciting Additions this 2025

This year’s event is also expanding with several new features. Organizers have added a premium Very Important Jeeper (VIJ) Experience with an elevated viewing suite and catered food and drinks. For those who appreciate history, a new Classic Collection will showcase a curated exhibit of heritage Jeeps. To cater to the growing adventure-travel crowd, a dedicated Overland Experience will feature overlanding vehicles and vendors. These new additions for the Myrtle Beach Jeep Jam 2025 aim to broaden the event’s appeal even further.

Stay On The Loop

With its unique combination of off-road challenges, a massive vendor village, a car show, and the beautiful coastal setting, the event has become a must-attend for Jeep lovers. Jeep registration is open now, with spectator tickets going on sale next month. For any enthusiast looking for a unique destination, the Myrtle Beach Jeep Jam 2025 is shaping up to be the ultimate Halloween weekend getaway.