Winning a new truck is a dream come true, but what if that prize also came with the land to explore it on? That was the incredible premise behind the Toyota 4Runner Landia Contest, and after sifting through thousands of entries, Toyota has found a winner whose life and goals perfectly match the spirit of the all-new 4Runner.

Toyota 4Runner Landia Contest and Its Unique Prize

The contest, which drew more than 25,000 entries, was a first for Toyota. The company wasn’t just giving away a 2025 4Runner; they were pairing it with the ultimate adventure accessory: a piece of land for the winner to choose.

Cynthia Barreras from Toyota Marketing explained the idea. “We weren’t just giving away a truck — we were giving away a dream,” she said. “By pairing the truck with a piece of land of their choosing, we created a connection to something deeper: a natural playground where adventure begins the moment the tires hit the dirt.”

Meet the Winner: Lauren Paulet Miller

The winner of this unique prize is Lauren Paulet Miller, an outdoor enthusiast from Western Maryland. Her family’s road trips sparked Lauren’s passion for the outdoors when she was young, and she immediately connected with the contest’s theme.

“When I came across the 4Runner Landia ad on Instagram, I immediately jumped at it,” she said. “I am so grateful to be chosen.” For Lauren, the prize is more than just a personal win; it’s a chance to give back.

A Dream with a Purpose

Her goal is to use the land to create a welcoming and educational space for people to experience the outdoors. “I hope to share my love for nature, especially with fellow Latinos and persons of color, who least have access to it,” she explained.

The Toyota 4Runner Landia Contest has now given her the tools to make that happen. “Now, Toyota is making my dreams come true!”

The Adventure Begins

With the keys to a new 4Runner in hand, Lauren’s next step is the adventure of a lifetime. She now has the perfect vehicle to search for the perfect piece of land to call her own and begin building her dream. As she put it, “I can’t wait to use my new 4Runner to find the perfect destination for the land prize.” It’s a fitting start to a new chapter, where the journey to find the land is just as exciting as the destination itself.