New from Yokohama – the GEOLANDAR M/T G003 mud-terrain tire. These tires feature good looks, superior strength, proven performance, and excellent traction on and off road. See more details below.

Official Release:

Tough just got a lot tougher with Yokohama Tire Corporation’s all-new GEOLANDAR M/T G003 mud-terrain tire.

Designed for hardcore off-roaders, outdoor enthusiasts and pick-up truck/SUV owners, the M/T is the latest member of Yokohama’s rugged GEOLANDAR line of durable, light truck tires and is initially available in 37 sizes, ranging from 15- to 20-inch rim diameters. New features on the M/T include aggressive sidewall styling, GEO-SHIELD technology and a special triple-polymer compound.

“‘GO STRONG!’ is the battle cry for GEOLANDAR, and that’s really what the new, incredibly tough M/T tire is all about,” said Andrew Briggs, Yokohama Tire senior director of tire business and product planning. “The M/T was built to dominate…and it does.”

Briggs added that “The M/T has it all: intimidating good looks, superior strength, proven performance and excellent traction in all on- and off-road terrains, from everyday highway driving to attacking steep, jagged rocks; muddy trails and desert sand.”

According to Fardad Niknam, Yokohama Tire director of LTR segment development, independent test results show that the M/T outperforms leading competitors in several important areas, including longer lasting tread life (eight percent longer) and shorter stopping distance on wet roads (51 feet shorter). Plus, testing reveals the M/T is 2.3 decibels quieter on the road.

“With the launch of the GEOLANDAR M/T G003, Yokohama now owns the youngest line of light truck tires with extensive market coverage,” said Briggs. “This is an exciting time for Yokohama, our GEOLANDAR brand and our customers. Plus, it’s only the start – we have more to come. Much more.”

Features:

• New GEO-SHIELD construction incorporating multiple sidewall plies, steel belts, a full nylon cap and a high turn-up carcass – creates a stronger tire that provides strength and protection, even in the harshest off-road conditions.
• Longer-lasting tread is the result of a new, high-density compound and a wider, flatter profile that creates exceptional wear performance.
• Outstanding traction – a must for off-roaders – comes from a triple-polymer tread compound combined with optimized sipes and an ideal block to void ratio, which provide outstanding grip and significantly shorter stopping distances on wet roads.
• A quieter ride on the road is due to the advanced variable pitch tread on the M/T, which assures a quiet, on-highway ride while maintaining off-road performance.
• An aggressive sidewall armor creates a bold, new look while delivering off-road traction and protection from damage.
• Satisfaction guaranteed via Yokohama’s 30-day money-back trial pledge.