Greg Adler and 4 Wheel Parts in the same sentence may seem like no big deal because for one, he is the President and CEO of the company. Well, the same day that he takes off to compete in King of the Hammers he will also be making a TV appearance.

Greg Adler is going undercover for the CBS show Undercover Boss. The show is in its seventh season, is a two-time Emmy Award-winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations. Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation.

“4 Wheel Parts is in the midst of an aggressive national expansion and going undercover allowed me the opportunity to step out of my role as CEO and into many of the jobs that are the backbone of our company,” said Adler. “I learned a great deal about our business from the experience and as a result we have been able to enact many companywide initiatives. Most importantly, going undercover reinforced the importance of family to me and reminded me that as the business grows, we continue to keep the feeling of family that is the legacy of 4 Wheel Parts.”

The show will air Friday, February 5th at 8:00 PM EST and PST. Do you see any problems that may pop in the show from your own experiences at 4 Wheel Parts? Tell us in the comments below!