With its storied history and laser-like focus on SUV sales, the Jeep brand may just be the most American automaker there is, were it not for the glaring lack of a pickup. Americans love their pickups even more than we love our SUVs, and while Jeep has seen a meteoric rise in sales since the merger with Fiat, buyers needing the utility of a truck have had to turn elsewhere.
Rumors of a Jeep pickup have been gaining steam, and The Detroit News was able to confirm that such a vehicle is indeed in the cards, with a debut date sometime in 2018.
That’s the word from the global head of the Jeep brand Mike Manley, who confirmed that a pickup based on the next-generation Wrangler would likely break cover in 2017, with production slated for the following year. We’ve already heard rumors that the next Wrangler will wear an aluminum body, offer a diesel engine option, and maybe even a hybrid drivetrain too. If true, those features would likely translate to the Jeep pickup as well. Both vehicles will be built at the Jeep’s historical home in Toledo, Ohio.
Jeep has been teasing the idea of a pickup truck for several years now, including the Gladiator Concept pictured here, but it’s been almost 25 years since the last Jeep pickup, the Comanche, rolled off of production lines. With low gas prices, Jeep’s SUV sales have soared, and a new compact SUV that replaces both the Patriot and Compass is also slated to debut in March at the New York International Auto Show.
Now the question remains of what form this Jeep pickup takes. Will it be more of an enthusiast-type vehicle, as its Wrangler roots might suggest? It would make more sense than trying to compete with the likes of the Ford F-150 and Chevy Silverado, squaring off instead against the midsize Chevy Colorado and Toyota Tacoma instead. We’ll get our answer presumably next year.