SEMA 2014: Bushwacker Introduces Color Matching And New Flares

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There are quite a few things that you can do to the exterior of the vehicle to enhance the looks. Most of them are trends that come and go. One exterior modification that has stood the test of time and never really gone out of style is fender flares.

IMG_2249When it comes to fender flares; Bushwacker is one of the biggest names in the industry. They have remained a leader because of how they approach their designs and the quality of their products. “We work to make our products more integrated into the vehicle design,” said Kim Ziebell, Executive Vice President and Chief Marketing Officer at Bushwacker.  During our conversation the words pride, in-house design, in-house manufacturing, and quality were all words that were mentioned multiple times because of the importance of them to the company.

Today, Bushwacker announced that they will be offering their Pocket Style flares with a color match option. The color matching option is available for all late model vehicles that they have applications for. No longer do you have to take the flares to a painter, pay to prep them and then hope the color matches.

If you aren’t familiar with the flares in general, they are made out of a really strong material called Dura-Flex 2000. The Dura-flex material is extremely durable and won’t rust or corrode. So, the flare will look factory fresh throughout the life of the vehicle.

Another big announcement Bushwacker made today was their new fender flares for the 2015 Ford F-250. The flares are being offered in three styles; Pocket Style, Extend-A-Fender, and “OE” Style. If you aren’t familiar with the differences below are a few bullet points on each.

Lead_Thumb_Bushwacker“OE” Style Fender Flare is designed to look like what the factory might offer. These flares provide about a half of an inch of additional tire coverage

Extend-A-Fender and Pocket Style fenders are pretty similar in specs. Both offer an additional inch and a half of tire coverage and offer a strong presence on the vehicle. The Extend-A-Fender flares are smooth, where the Pocket Style flares appear to be bolted around the fender (which they are not. They are direct bolt in for ninety nine percent of the time and the other one percent requires one hole at the bottom.)

Really no matter which flare you opt for, they will provide strong styling cues that can set your vehicle apart from the ones down the street.

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About the author

Chad Westfall

With diesel running through his veins from childhood, Chad has more than a decade of experience in the automotive industry. From editorial work to wrenching, there isn’t much he hasn't conquered head-on. When he’s not writing and shooting trucks and tech, you’ll find him in the shop working on turning the ideas floating around in his head into reality.
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