The Wheel Group (TWG) has been known for their wheels, tires, and wheel accessories, but as of today, they are bringing something new to the team with the acquisition of Body Armor 4×4. Body Armor 4×4 has a full line of Jeep and light truck bumpers and exterior accessories.
The acquisition reaffirms TWG’s commitment to expanding products and services for its customers throughout the U.S., Canada and internationally. TWG is a rapidly growing industry leader in aftermarket wheels, tires, TPMS, and wheel accessories for the automotive sector and this acquisition complements that growth strategy by introducing a new category into its already robust distribution.
“The entire team at Body Armor has done a brilliant job becoming a significant brand in the industry and we are excited to have them join our family,” Joe Podlovits, Director of Brand Managment for TWG said. “It’s the perfect fit into our strategy for product and category expansion.”
TWG is excited and extremely optimistic about the opportunity to inject significant growth to the well-established vehicle accessory brand. In addition to acquiring all aspects of the brand, TWG is proud to have the entire Body Armor 4×4 staff join them and continue the years of hard work and dedication that built the brand.
For more information on TWG and to see all of the products that Body Armor 4×4 offers, be sure to check out their website.