Chances are, you’ve never wanted to string up your off-road or tow vehicle via their tow hooks, but with Amanda Products’ (a new division of Amanda Bent Bolt/ Amanda Manufacturing, according to Bower Media) exclusive Speed Hooks, you could do just that- well, at least according to the Ford Superbowl commercial above.

For years now, Amanda Bent Bolt has designed and manufactured innovative components for original equipment manufacturers. But starting this November, Amanda Bent Bolt will be branching out to the retail market, specifically focusing on the off-road performance scene.

And yes, that means that tow hooks very similar to the ones featured in the Ford commercial above could be on your off-road or tow vehicle.  

Images: Amanda Products

While Amanda Products will be offering a number of different components in the near future, the first product it will be releasing to the retail market is the Speed Hook. Based on the Amanda Manufacturing tow hooks featured in the video above, the Speed Hooks prevent tow straps from becoming detached or stuck, even under the most extreme conditions. With a closed-end design, yes, even you could swing your off-road vehicle around on the new Speed Hooks without issue, although we wouldn’t recommend it!

As part of the Amanda Products brand debut, the company will be at the annual SEMA Show in Las Vegas the first week of November 2013 in the Off-Road Section to continue forging new relationships in the off-road market, as well as showcasing its new products and ideas.

With the new brand launching, Amanda Manufacturing is also looking for suggestions on products and components the off-road market would like to see available for consumers in the future.

To gain suggestions, Amanda Products is holding a competition on its website, Facebook page and at its SEMA Show booth that you as off-road enthusiasts can get involved with! Be sure to check it out and possibly win a yet-to-be-released Xbox One in the process!