ICON’s booth at the 2018 SEMA Show had a slick Toyota Land Cruiser that highlighted less of a gaudy, powdercoated princess seen in other rigs, and more of a stately, ready-to-rumble rambler that could hold its own on the trail. We liked that and stopped by to find out more.

ICON’s Scott Spiva spoke with us to shed some light on what went into the project. “Our friends at Complete Customs in McKinney, Texas did this build,” he said. “It belongs to Shawn, the owner of Complete Customs, and features a lot of our products on it.”

The vision behind it was as a functional daily driver, ready to pick up the kids from school and then hit up the trails for a weekend getaway. “Shawn spiffed it up with our Tundra front end conversion kit, which improves its track width and wheel travel,” said Spiva. “It came out nice; a very good-looking rig.”

The conversion kit, as Spiva explained, is a custom system that features 3-inch-diameter front coilovers. The length is right for a Tundra, while the hoses and reservoirs are perfect for a Land Cruiser. “We managed to keep the factory KDSS system intact and linked it to our Tundra lower control arm and sway bars,” said Spiva.

In the back, ICON outfitted the SUV with their billet aluminum trailing arms, as well as 2.5-inch-diameter shock absorbers. CDC valves on the shocks allow for tuning on the fly, making the ride firmer or softer depending on the setting.

Another ICON add-on was the wheels. “These are designed specifically for this platform,” said Spiva. “On a Tundra, our wheel allows fitment of a 35-inch tire on a minor lift and optimized control arms for alignment correction. A 35-inch tire will fit on there and never rub.”

The Land Cruiser was an interesting SUV to see at the show, where many of the builds tend to be domestic and of the Jeep variety. We’re glad ICON hosted it at the show, and if you’d like to find out more about ICON, be sure to visit their website and Facebook page.