Rugged capability meets futuristic performance in Toyota’s all-new Scion 01 Concept, an off-road beast that’s part trail warrior and part hybrid powerhouse. Revealed at the 2025 SEMA Show in Las Vegas, this daring side-by-side concept revives the Scion name—not as a car for the city, but as a machine built to conquer the wild.
A Bold New Chapter For Scion?
Once Toyota’s youthful street brand, this time the Scion badge stands for innovation off the beaten path. The Scion 01 Concept was dreamed up by Toyota’s North American based CALTY design team. Their mission: to blend Toyota’s legendary durability with Scion’s rebellious spirit and create something that pushes adventure into uncharted territory.
“It’s the intersection of advanced performance and our deep enthusiasm for adventure,” says Don Federico, Toyota’s VP of Vehicle Performance Development. “We’re exploring how Toyota performance can live in entirely new spaces—and inspire a new generation of enthusiasts to get out and go.”
Hybrid Power Meets Trail-Bred Performance
At the heart of the Scion 01 is a 2.4-liter high-output turbocharged four-cylinder hybrid powertrain, derived from Toyota’s truck lineup. It pumps out over 300 horsepower, a staggering number for a side-by-side, and backs it up with a Silent Mode that lets you switch to full electric power. Imagine gliding silently through the desert or forest, hearing nothing but the wind and the terrain under your tires. It’s equal parts thrilling and Zen.
Purpose-Built For Every Terrain
Every inch of the Scion 01 Concept screams purpose. Its chassis and suspension were engineered from the ground up for racing, rock crawling, and long-distance trail running. With wide suspension articulation, a balanced track width, and a nimble footprint, it promises to take on the likes of Polaris RZR and Can-Am Maverick head-on—and possibly redefine what an side-by-side can be.
The concept also features an FIA-compliant roll cage designed in-house, meeting both SCORE and FIA racing standards. Beneath the striking exterior lies a mix of Toyota’s proven driveline, suspension, and brake components, chosen for bulletproof reliability in punishing conditions.
Designed For The Adventurous Soul
The Scion 01’s design was brought to life by Toyota’s CALTY Design Research studio in California, known for crafting some of the brand’s most iconic concept vehicles. The look is raw and aggressive yet refined—a seamless fusion of form and function. From blasting dunes at high speed to tackling multi-day backcountry treks, the Scion 01 is envisioned as the ultimate expression of adventure-ready performance.
More Than Just A Concept
Displayed proudly in Toyota’s booth at the 2025 SEMA Show, the Scion 01 Concept represents more than just a design study. It’s a bold statement about the future of mobility and the role of hybrid technology in performance vehicles. Toyota is proving that efficiency and excitement aren’t opposites—they’re partners in the next era of exploration.
While the Scion 01 Concept won’t be hitting dealerships anytime soon, it’s a thrilling glimpse into what’s possible when Toyota’s engineering excellence meets a passion for the off-road lifestyle.
