SEMA 2018: United Pacific Industries First-Gen Bronco Products

The first-gen Bronco is a hot commodity as of late. Enthusiasts have really begun to see the potential this little off-road vehicle possesses. United Pacific Industries (UPI) recognizes that growing market and has developed enough panels to enable you to build a brand-new machine.

In fact, there was a gorgeous example in the UPI booth. According to United Pacific Industries’ Director of Research and Development, David Odegard, “United Pacific Industries has specifically chosen Maxlider Brothers Customs to build this high-profile flagship Bronco for our company. Their knowledge of, and passion for, Ford Broncos is unmatched, so we knew they were the best people to build our SEMA booth vehicle.”

UPI produces new sheetmetal for the 1966 to 1977 Ford Bronco so enthusiasts can recreate their ideal ride. The company supplied everything necessary for the body, including the fender flares, door shells, windshield and window frames, front and rear bumpers, door jambs, tail light housing panels, rocker panels, and more. UPI also supplied the billet-aluminum taillight bezels and LED sequential taillights for the build. In total, more than 60 products from United Pacific are used on the vehicle. “The body panels, tub, lighting, and some of the trim parts are all UPI products,” says Eric Zhang, product development associate at UPI.

The UPI Bronco is outfitted with a Ford Performance Coyote engine, and a 4R70W transmission by Bowler Transmission and a CompuShift electronic controller.

This off-road capable cruiser also has other modern conveniences, including air conditioning, Bluetooth stereo, accurate electronic gauges, and powered running boards. Inside, you’ll find fully adjustable custom leather seats to accommodate taller drivers and passengers with ease. The 1966 Bronco in the United Pacific booth might look classic on the outside, but it features modern amenities necessary to make it comfortable enough to drive every day.

Although the United Pacific SEMA booth was filled with Bronco goodness, you need to check out the UPI website for products that fit almost ever make of vehicle.

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About the author

Randy Bolig

Randy Bolig has been working on cars and has been involved in the hobby ever since he bought his first car when he was only 14 years old. His passion for performance got him noticed by many locals, and he began helping them modify their vehicles.
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