If you’re a truck, Jeep, or off-road enthusiast, mark your calendars—RealTruck is about to change the way you experience aftermarket upgrades. The Ann Arbor–based brand, known worldwide for its truck, Jeep, and Bronco accessories, is opening its first-ever  retail store in Rochester Hills, Michigan, on Thursday, October 30, 2025.

This isn’t just another parts store. RealTruck is building a one-of-a-kind, interactive retail destination designed to inspire both die-hard enthusiasts and first-time upfitters to bring their rigs to life.

What Makes The RealTruck Store Different

The Rochester Hills flagship will be the first of its kind in the aftermarket industry—a place where customers can shop, learn, and even get hands-on inspiration through full-size, accessorized trucks and SUVs on display. Think of it as a cross between a gearhead’s playground and a high-end retail experience.

Among the highlights:

• On-Site Vehicle Shopping & Personalized Displays: With the RealTruck Builder 3D tool, you can design your dream build virtually—then bring it to life in-store with the right parts and professional installation.
• White Glove Installation Services: Skip the hassle. RealTruck’s on-site pros will handle installs while you enjoy the showroom.
• Exclusive Product Launches: Get first access to new gear and innovation updates.
• Dealer & Marketplace Showcase: Local SE Michigan dealers will use the store as a hub to connect with enthusiasts in fresh, interactive ways.

Tony Ambroza, RealTruck’s Chief Growth Officer, sums it up perfectly: “We’re elevating the truck experience by bringing the RealTruck brand to life with a store experience that will fuel Michiganders’ incredible passion for trucks. We hope it becomes a regular destination for enthusiasts and a first-of-its-kind inspiration for newcomers.”

Community, Education & Partnerships

RealTruck didn’t just build this store alone. They partnered with Washtenaw Community College’s Custom Cars & Concepts course, where students spent six weeks accessorizing and lifting display vehicles that will live inside the store. These builds, created by the next generation of automotive minds, will be a central showcase for visitors.

RealTruck Grand Opening With A Legend

The official grand opening celebration happens Thursday, November 13, 2025, with none other than Calvin Johnson Jr.—yes, “Megatron” himself. The Pro Football Hall of Famer and Detroit Lions legend will help reveal a RealTruck–built Ford F-150 that he personally worked on. That truck will be displayed in-store until 2027, when it will be auctioned off to benefit the Calvin Johnson Jr. Foundation, supporting at-risk youth in Detroit and Atlanta.

And if that’s not enough—RealTruck is also giving away a fully upfitted 2020 Jeep Gladiator valued at $54,800 as part of their grand opening sweepstakes.

Built In The USA

With headquarters in Michigan and 30 manufacturing and distribution facilities across the country, RealTruck proudly designs, engineers, and assembles many of its products right here in the U.S. Shoppers at the Rochester Hills store will get access to a deep selection of “Assembled in the USA” parts and accessories.