Jeep Teams Up With NBC TV Show Songland For New Commercial

Off-road and country music is something that seems to go hand in hand, but many of the hits that we listen to while driving down the dirt road were not written by the artist. The NBC television show Songland gives songwriters a chance to get one of their songs in front of a musician.

In this week’s episode the country band Old Dominion is looking for a song to be apart of a Jeep commercial. The episode will premiere on Wednesday, August 21 at 9 pm ET/PT and feature four songwriters, Jacobi.e, Katelyn Tarver, Jake Scott, and Maci, competing for the opportunity.

Pictured from left to right; Old Dominion, Oliver Francois, Shane McAnally, Ester Dean, Ryan Tedder listen to the talent on tonight’s episode of Songland.

“We continue to approach marketing as a leader at FCA,” said Olivier Francois, Chief Marketing Officer, FCA. “Our ambition was to create an innovative and organic placement within NBC’s ‘Songland’ where the set of the Jeep brand’s values – freedom, adventure, Americana – were portrayed authentically in front of millions of viewers. What we accomplished far exceeded our hopes, by the end of the episode, you have seen Jeep’s soul, its DNA. This first-of-its-kind Jeep brand initiative is the marketing playbook for the future.”

The winning song will be recorded, released and performed by Nashville hitmakers Old Dominion. The 90-second commercial, featuring the winning song performed by Old Dominion, will premiere during that night’s, August 21st, episode. The song will also be available across streaming platforms that same evening.

Could you perform in front of a crowd like this? The songwriters on tonight's episode of Songland will be and competing to have their song in a Jeep commercial released at the end of the episode.

“At NBCUniversal, we’re thrilled to showcase the partnership between Jeep and the new hit of the summer, ‘Songland,’” said Mark Marshall, President of Advertising and Client Partnerships, NBCUniversal. “The best integrations occur when a brand and a show come together to tell a story that organically and emotionally engages the viewer. By partnering with ‘Songland,’ Jeep can take their story beyond the 60 minutes of this episode, and make this song the centerpiece of their national campaign. In short, it’s a celebration of the storytelling and creative vision that makes for both great music and great brands.”

“Songwriting is what this band is built on,” said Matthew Ramsey, frontman of Old Dominion. “Our love for writing songs and for the people who write them is what got us where we are today. We jumped at the chance to be a part of ‘Songland’ because it meant that the public would get a glimpse of what we have known for years. Without songwriters, there would be no music.”

Be sure to tune into NBC and Songland to see which songwriter wins and has their song sung by Old Dominion in the Jeep commercial.

About the author

Steven Olsewski

Steven Olsewski grew up with a true passion for anything with a motor. He loves his wife and kids, and during the year can be found enjoying quality time together. They are a huge part of his life and their passion for God.
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