Jeep Introduces The Dramatic “Dragon” Edition Wrangler For 2014

Jeep® Wrangler “Dragon” Design Concept debuts at 2012 Beijing Auto Show, inspired by the Year of the Dragon

Last year, Jeep introduced a unique Wrangler Dragon Design Concept at the Beijing International Automotive Exposition to wide acclaim, and particularly throughout the Jeep enthusiast community. On the heels of this positive feedback, Jeep is introducing the new 2014 Wrangler Dragon Edition. It will be a limited-production special edition, available in North America this fall.

“When we introduced the Jeep Wrangler Dragon Design Concept last year, we received tremendously positive feedback,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Our loyal Jeep enthusiasts asked us to build this unique Wrangler, and we are delivering exactly what they’ve asked for. The new 2014 Jeep Wrangler Dragon Edition boasts a stunning, unique, upscale design with styling cues that make it unlike any Wrangler ever seen before.”

2014 Jeep Wrangler Dragon EditionThe dragon symbolizes strength and power in Chinese culture and is an aspirational character normally associated with royalty and good fortune. It was these characteristics that inspired the upscale design of the Jeep Wrangler Dragon Edition.

Based on the Jeep Wrangler Sahara, the Dragon Edition has numerous unique exterior and interior styling cues. Available only in Black and as a four-door Unlimited model, the Jeep Wrangler Dragon Edition features Bronze Satin Gloss trim inside and out.

The MSRP for the Jeep Wrangler Dragon Edition is $36,095. The Jeep Wrangler Dragon Edition is painted Black with a black body-color three-piece hard top. From there, the designers incorporated numerous Bronze Satin Gloss details found inside the front grille slats, headlamp surrounds and on the Jeep badging.

Unique matte black 18-inch five-spoke alloy wheels are accented with a Satin Bronze high-gloss outer edge. The exterior also features gloss-black appliques on the front and rear bumpers, and a Dark Charcoal dragon decal that starts on the hood and runs along the driver’s side of the vehicle. Final exterior touches include a Mopar fuel-filler door and a black spare tire cover with dragon decal.

The black and bronze theme continues inside, with heated black Nappa leather seating surfaces with Satin Bronze Dragon Scale on the outer bolster surfaces, center console arm rest and steering wheel. Other interior touches include high-gloss black instrument panel bezels and door handles and Satin Bronze accent trim on the steering wheel spokes and passenger-side dashboard grab handle. Finishing the interior modifications are matching bronze bound floor mats and a unique dragon graphic overlay in the gauge cluster.

Jeep® Wrangler “Dragon” Design Concept debuts at 2012 Beijing Auto Show, inspired by the Year of the Dragon

 

About the author

Stuart Bourdon

A passion for anything automotive (especially off-road vehicles), camping, and photography led to a life exploring the mountains and deserts of the Southwest and Baja, and a career in automotive, outdoor, and RV journalism.
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