Jeep partnered with Fiat Chrysler Automobiles (FCA) Canada to help celebrate Canada Day with a life size replica of the 2015 Jeep Wrangler. The Jeep was built from 4,500 cans of non-perishable food that was donated to a local charity. This “canstruction” was done with the help of local students ranging in age from 12 to 18.
FCA Foundation has invested more than $500 million in charitable organizations and initiatives that help empower people, and build strong, viable communities. The FCA Foundation invests in programs that generate meaningful and measurable societal impacts in; education, military, diversity, and youth development.
The Jeep build took place in the renowned waterfront Canada Place. The cans that helped make the Jeep will help provide more than 3,120 meals to the Greater Vancouver Food Bank Society.
“This project also provides a wonderful opportunity for us to give back to a community that has helped drive FCA’s success in Canada. In 2014 and year-to-date, FCA is the top-selling automaker in B.C. It’s fitting too, that the subject of today’s Canstruction is the iconic Jeep Wrangler, the top-selling small SUV in Canada and a great fit for the rugged terrain of British Columbia.” said Reid Bigland, President and CEO, FCA Canada.
This is not the first time that a project like this has been done. FCA Canada and FCA Foundation have partnered with Canstruction Inc. on a project like this. They have also built a Dodge Grand Caravan in 2013 as well as a Ram Pickup in 2014.
The Jeep took twelve hours to build, and was on displayed during Canada Place’s large Canada celebration. Last year the event brought over 250,000 people to the daytime festivities, 300,000 watched the parade, and over 400,000 viewed the two-barge, simultaneous fireworks show.
It is great to see large auto manufactures use the foundations they have created to give back to the community and especially help the youth of the community.