Automotive customization is at an all-time high and Ford is adding more to their roster to capitalize on it. Ford is introducing the new Ranger FX2 Package as a way for buyers to get the height and some of the performance of a 4-wheel-drive while keeping costs and weight down in a 2 wheel drive package.
“FX2 expands Ranger’s options for customers who want tough, off-road style with the functionality of a locking differential but don’t need four-wheel drive,” said Brian Bell, Ford Ranger marketing manager. “This is another way our customers can personalize Ranger to match their lifestyle while getting a great value.”
The truck comes packed with off-road tires, front underbody guards, off-road-tuned suspension and, probably best of all, an electronic locking rear differential. The gauge cluster also comes with Ford’s off-road specific information screen.
“We’re seeing sales trends that tell us to grow Ranger’s capability and appearance options even further,” said Chad Callander, Ford Ranger consumer marketing manager. “The FX2 Package is a result of us listening to our customers and what they’re demanding from their trucks.”
For many, 4-wheel-drive just isn’t needed, especially in urban markets, where the FX2 is aimed at. Many buyers in those markets still want many of the capabilities of a 4×4 without the added cost, maintenance and weight of the components they don’t or rarely ever use.
“What’s most important for our customers is that any personalization offering starts with Built Ford Tough DNA,” said Callander. “You know Ranger is going to live up to Ford’s proven truck standards, however, you customize it.”
The FX2 package is available for $595 (excludes taxes) and can be ordered at dealers now, with deliveries expected in late 2019.