You may notice 4x4s coated in trail dirt and mud arriving at the off-road and overlanding-focused 2025 MOORE Expo in Springfield, Missouri. This is thanks to the first-ever Midwest Discovery Route—an exclusive, optional 300-mile off-road adventure that leads participants to the Expo.

The Midwest Discovery Route spans 300 miles. Participants can start in one of four cities and end their journey at the MOORE Expo in Springfield, Missouri.

The Midwest Discovery Route Is Designed For Overland Vehicles

The new Midwest Discovery Route, presented by Midland Radio, is a standalone event that runs from April 21–26. There are four starting points: Kansas City, Missouri; St. Louis, Missouri; Tulsa, Oklahoma; and Little Rock, Arkansas. The 300-mile route features scenic backroads, rugged terrain, and water crossings. The route is designed to sharpen participants’ overlanding and navigation skills, making it a perfect prelude to the overlanding and off-road-centric Expo. It is intended for overland vehicles such as 4×4 trucks and SUVs, with OEM off-road features recommended at a minimum.

This photo, taken during the Midwest Discovery Route prerun when snow still blanketed the ground, offers a glimpse of the scenery participants can expect.

About The Route

Participants of the Midwest Discovery Route registered prior to April 4. The per-vehicle fee of $60 included a professionally designed Midland Radio rally navigation book (mailed to registrants in advance of the event), a swag bag, a commemorative patch, and a navigator support book. Participants can submit their rally book at the MOORE Expo for grading to win prizes provided by Midland. Midland radios are recommended to ensure communication along the route. The company offers a wide range of radios, including the MXT500 and MXT575 50-watt GMRS mobile radios and the GXT67 5-watt handheld GMRS radio.

MOORE Expo Is The Largest Event Of Its Kind In The Midwest

Andrew Kinsman, Director of Category Marketing at Midland, says, “We’ve been attending this event since it first began in 2020. We previously sponsored the SMORR2MOORE (Southern Missouri Off-Road Ranch) at MOORE Expo. It’s the largest event of its kind in the Midwest, where Midland’s headquarters are, so we’re extremely proud to be the title sponsor of the first-ever Midwest Discovery Route. This is a great, hands-on way to utilize Midland products for off-roading events and continue to show others why we’re considered a leader in two-way communication.” Midland is also the Official Communications Provider of MOORE Expo.

Founder and CEO of MOORE Expo, Chris Holloway, noted that Midland is a perfect sponsor of the Midwest Discovery Route. “We couldn’t ask for a better partner than Midland to help us make Midwest Discovery Route a great success this year. Their expertise in off-road communication, combined with our passion for designing the ultimate adventure route, makes the partnership a perfect match.”

More About The MOORE Expo

MOORE (Midwest Overland Off-Road Expo) is billed as the premier destination for overlanding and off-road enthusiasts in the Midwest, and it takes place April 25–26 at the Ozark Empire Fairgrounds. Features include scores of vendors offering 4×4 suspension systems and accessories, overlanding gear and campers, tires, lighting, radio communication equipment, GPS devices, and more. The event offers 85,000 square feet of climate-controlled floor space and 290,000 square feet of outdoor exhibitor space.

The Expo offers the chance to see the newest overlanding and 4×4 products. Additionally, it’s said that attendees can snag product discounts. Furthermore, the event features live music, raffle prizes, giveaways, and celebrity appearances. There are also several educational courses to choose from, including rollover vehicle recovery, winching techniques, and campsite cooking. And of course, there will be scores of cool 4x4s to peruse.

For more information regarding the Midwest Discovery Route and the MOORE Expo, visit the event website.