Dick Cepek Tires & Wheels is one of the leading brands of truck and off-road tire and wheel products and it recently announced it will the title sponsor of the 2014 Bassmaster Elite Series season opener. The 2014 Bassmaster Elite Series begins March 13th and runs through the 16th at 37,500-acre Lake Seminole in Bainbridge, Georgia.

The Dick Cepek Trail Country tire is one of the company’s newest products.

The Bassmaster Elite Series features eight regular season events, and a newly formed Toyota Bassmaster Angler of the Year Championship competition. With this year’s expanded field of 108 of the best bass anglers in the world, it promises not only to be filled with hot fishing action, but the attendance is expected to grow by 25 percent over 2013.

“Dick Cepek was a true outdoorsman,” said Ken Warner, Vice President of Marketing for Dick Cepek Tires & Wheels. “He was an adventurer, and he developed tire and wheel products that could conquer any terrain he and his friends encountered. The Bassmaster Elite Series shares that same spirit, and we’re looking forward to being a part of it.”

The sponsorship gives Cepek a presence at the season opener, and at the fourth event of the Elite season, which will be held May 1st through 4th at Toledo Bend Reservoir in Many, Louisiana, where Dick Cepek Tire & Wheels will exhibit at the Bassmaster Elite Series Expo.

“We welcome Dick Cepek Tires & Wheels as title sponsor as we roll out our ninth consecutive Elite Series season,” said Bruce Akin, CEO of B.A.S.S. “We’re proud to introduce the Dick Cepek brand to this great series and to our B.A.S.S. members.”

The Dick Cepek brand was created in 1963 by off-road enthusiast Dick Cepek, and continues to this day providing quality on- and off-road products for truck, SUV and 4×4 vehicles. For more information about the the variety of products or fitments available, go to the Dick Cepek Tire & Wheels website.