Responding to the recent social media pressure and campaigns to boycott products that support outdoor activities related to firearms, Bell Racing released a statement explaining the different divisions under the Bell Brand, and how they are separate from the parent company, Vista Outdoor.

Company President and COO, Kyle Kietzmann, made clear in the statement that the Bell Racing USA, Bell Racing Helmets, and the bicycle divisions of the Bell Brand operate independently of the brands that are targeted by boycotters.

The brand that is currently at risk by social media boycotters was identified as Vista Outdoor. Kietzmann stated that the Vista Outdoor brand “has no ownership stake in Bell Racing.” He went on to affirm that the brands act with different values, have different missions and differing visions.

Photo from bellracing.com.

Although it didn’t need to be said, Kietzmann reiterated that Bell Racing and Bell Racing Helmets focus was clearly to protect racers and “ensure that they can pursue their passions safely.

Vista Outdoor is well known and a respected manufacturer of consumer products in the sports and recreational markets through many brands. From sporting ammunition and firearms and other outdoor products to action sports helmets and goggles, footwear and a variety of cycling accessories, the company represents a wide portfolio of brands.

Vista Outdoor’s customers include enthusiasts as well as professional athletes, law enforcement, and military professionals.

Kyle Kietzmann’s statement is reprinted below: