Atturo Tires is heading back to Easter Jeep Safari, this time with some seriously sticky rubber on board, and an even more serious underlying mission in mind. This year, Atturo Tires at EJS will be sponsoring four trails and showcasing their new Trail Blade Boss Green Label soft compound. Additionally, they are backing a benefit trail run for the Susan G. Komen Foundation. This grassroots fundraising program enlists outdoor adventure enthusiasts to help fight breast cancer.
As in many years past, 2022 makes 56, the traditional Easter Jeep Safari event will be hosted by Red Rock 4-Wheelers (RR4W), a 4×4 club based in Moab, Utah.
As a part of its stewardship, the RR4W club will host the special benefit run on April 12th. The money raised goes toward supporting breast cancer awareness via the Susan G. Komen Foundation for The Cure. Furthermore, the Red Rock 4-Wheelers Club has volunteered to match the total collection of donations during the ride. This will provide further support for finding a cure for this awful affliction.
The Atturo Tires At EJS Sponsored Trail Runs:
4/9/22 – Hell’s Revenge
4/10/22 – Top of The World
4/11/22 – Moab Rim
Those in attendance will be able to meet the Atturo Tires team and see the product performance firsthand. The company’s heavily modified 2017 Jeep Wrangler JKU up close in person in between its jaunts down the sponsored trails. This rig will be outfitted with a set of the brand’s all-new “Trail Blade BOSS: GREEN LABEL” tires.
In case you missed ORX’s report of Atturo Tire’s Trail Blade BOSS: GREEN LABEL release announcement, here is a quick rundown on what makes this “off-road only” version of the popular Trail Blade BOSS tire so special.
Atturo’s specialized Green Label compound packs a super soft construction. This material is designed to quickly reach peak operating temperatures and maximizes grip. This extra grip enhances traction allowing vehicles to easily conquer rocky and hard surfaces, all while still providing outstanding cut resistance ratings.
The traditional DOT-approved Atturo Trail Blade Boss tread pattern is prominently featured on the Green Label tire. BOSS has proven itself time and time again in deep mud, sand, and rugged rock-strewn scenarios. Naturally, it only makes sense that Atturo would craft the hardcore tire from a far softer compound. Now, both racers and hardcore trail runners alike can benefit from a greater range of rock crawling off-road performance capabilities.
Atturo Tires At EJS Working To Connect With Enthusiasts
Being an official Trail Sponsor of a Red Rock 4-Wheelers organized trail run is of tremendous value to any industry brand. It is the boots on the ground work and presence that legitimately connects a company with a community of enthusiasts.
Going out on the trails, meeting with consumers, and evaluating products in the real world is something that you just can’t replicate in a traditional trade show environment. We are proud to be working with the Red Rock 4-Wheelers this year to let consumers see our new Trail Blade BOSS: GREEN LABEL in action and support some great causes as well. – Joe Gomez (Marketing Manager, Atturo Tires)
The 37×12.50R17 Atturo Tires equipped on the brand’s JKU feature the all-new tread compound will soon be available. At that point, both off-road racers and rock crawling enthusiasts can take their off-road adventures to a whole new level.
This marks the third year that Atturo Tires will be in attendance at the “Easter Jeep Safari” event. In 2019, they caught the EJS bug as attendees. Last year, Atturo Tire sponsored four different RR4W organized trails during the 2021 running of the event. Now, the company’s return to Moab this year provides further face-time to those who are unfamiliar with the brand’s lineup. This will allow 4×4 enthusiasts the ability to interact with the Atturo Tires team, but also provide valuable firsthand feedback from customers.
Adding in the hefty dose of product testing with the previously unreleased Trail Blade BOSS: GREEN LABEL compound will be the sprinkles on the doughnut.
Atturo Tires Mission
Some key facts about the Illinois-based brand include being first established in 2009. Atturo Tires has kept the rapidly evolving 4×4 market squarely in its sights since day one. Looking back, the development of products like grippy street rubber for the muscle car segment has definitely earned the tire manufacturer a significant amount of praise. However, the off-road arena continues to be the brand’s primary passion. Stylish, aggressive, and performance-focused beyond compare, the compounds Atturo Tires produces for trail exploring enthusiasts are tailor-made for those who “…embrace the freedom of the active outdoor lifestyle.”