No, you’re not going crazy. Jeep has in fact just release another special edition color for the 2025 model year. The new color, Joosed, dropped on National 4×4 Day, 4/4… get it? This comes hot on the heels of the new olive drab-inspired ’41, which was announced late last year. Along with the re-release of its vibrant green Mojito! color just last month. The eye-popping shade of orange will be available on both the Jeep Wrangler and Gladiator.

“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors,” said Bob Broderdorf, CEO, Jeep brand. “A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass.”

Jeep’s new color, Joose, isn’t the company’s first experiment with an energetic orange hue. Back in 2018 Jeep offered the incredible Punk’n (get it… a play on ‘pumpkin’) orange. The color remained on the Wrangler option list through the 2020 model year. Jeep brought it back in 2023 as a special edition for Wrangler Sport, Sahara, Rubicon, and 392 models. It was also offered on Gladiator for the 2023 model year.

Joose is available to order now on all 2025 Jeep Gladiator trims, including Sport, Sport S, Nighthawk, Big Bear, Willys, Mojave, Rubicon, Mojave X, and Rubicon X. The vibrant orange is available on all Wrangler trims, including Sport, Sport S, Sahara, Willys, Rubicon, Rubicon X, and Rubicon 392.

Is The Joose Worth The Squeeze?

Selecting Joose from the options list is going to cost you. The only free color offered for the 2025 Jeep Wrangler and Gladiator remains white. Joosed joins the ranks of Fathom Blue as a top-tier $895 upcharge. Mojito!, ’41, Anvil Gray, Firecracker Red, Granite Crystal, Hydro Blue, and Black all cost an additional $595.

2025 Jeep Wrangler/Gladiator Mojito!

2025 Jeep Wrangler ’41

More About Jeep Wrangler & Gladiator

Colors aside, the 2025 Jeep Gladiator features a standard 3.6-liter Pentastar V-6 engine, which is rated at 285 horsepower with 260 pound-feet of torque. The midsize pickup delivers unmatched capability with as-of-yet unmatched four-wheel-drive towing of up to 7,700 pounds and best-in-class payload of up to 1,725 pounds.

The 2025 Jeep Wrangler is arguably the most recognizable, and capable, SUV on the planet. Building off the brand’s goal of delivering freedom of choice, the Wrangler offers both two- and four-door models, a variety of removeable tops, and a trio of unique engine options. The Wrangler 4Xe plug-in hybrid has also been the best-selling PHEV in America four years in a row.

Jeep’s Gladiator and Wrangler siblings are proudly manufactured at the company’s Toledo Assembly Complex in Ohio.