One of the most shocking and revelatory things we’ve ever seen at a SEMA Show was in the Upper South Hall this year. While most companies prefer to bring a gleaming, waxed-up truck or Jeep to showcase its products, Ranch Hand went the opposite direction, while still demonstrating what their signature bumpers could do.

The vehicle in question was a black, 2008 crew cab Chevy 2500HD. At least, that’s what it used to be. As you can see from the pictures, the pickup suffered a terrible fate when its driver, Seth Spiker, was driving on an overpass. His front driver’s side tire blew out, and both driver and truck went over the edge.

“As Seth was going down, his rear tires caught an on-ramp,” said Ranch Hand’s Jerry Courtney. “He ended up landing perpendicular on the upright bars of the Legend bumper.”

The damage to the truck is extensive, to be sure: the frame twisted, the glass shattered, the rear axle dislocated, and several other components were contorted or destroyed. But not the man inside. Seth was scratched but ambulatory, and he kicked out the sunroof and jumped to the ground before the truck tipped over.

Another notable thing that survived, mostly intact, was the Legend bumper on the truck’s front. “We get a lot of stories like this – animal strikes and such – but nothing on this level,” said Courtney.

This story is a surprising and harrowing one, and everyone is grateful that Seth survived his nearly fatal accident. But it’s also incredible how little damage the bumper suffered as well. To see more from Ranch Hand, be sure to check out the company’s website and Facebook page.