Westin and Superwinch arrived at the 2025 SEMA Show with one of their most ambitious multi-vehicle displays to date, rolling out four uniquely outfitted platforms that highlight the brands’ latest advancements in protection, lighting, recovery, and utility accessories. From heavy-duty workhorses to compact fleet vehicles and an overlanding-ready SUV, each build demonstrates a different side of the companies’ expanding product ecosystem—anchored by rugged design, functional engineering, and a clear eye toward real-world application.
2025 Ford F-350 Super Duty: Heavy-Duty Capability, Fully Realized
Leading the lineup is a fully outfitted 2025 Ford F-350 Super Duty, built to showcase the absolute breadth of Westin and Superwinch’s newest offerings. The truck wears Westin’s HDX Bandit winch bumper mated to a Superwinch Tiger Shark 18,000SR winch, backed by HDX 8-Force LED lighting for improved visibility. Several new prototype step solutions—including HDX and Grate Step models—combine with matte and smoked in-channel wind deflectors to enhance both accessibility and airflow management.
Utility upgrades continue throughout the bed, where a bed mat, crossover toolbox, HR headache rack, and Adventure Mounts prepare the truck for serious work. A heavy-duty recovery kit, Superwinch Hand Hauler 1000, Rugged Radio communications equipment, and Baja Designs lighting transform the F-350 into a fully capable trail-support rig. An HDX rear bumper, Magnaflow cat-back exhaust, Carl Adventure System, and X-Comp AT 37×12.50R20 tires complete the build. Finished in the Westin × Superwinch signature stripe package, the Super Duty stands as a flagship showcase of both brands’ newest and prototype hardware.
2025 Chevrolet Silverado 1500: Balanced Utility Meets Show-Quality Execution
The 2025 Chevrolet Silverado 1500 build takes a more refined approach, blending work-ready upgrades with off-road performance enhancements. Westin’s Pro-Series front and rear bumpers and skid protection establish the truck’s rugged foundation, complemented by PRO-R and ATG running boards and dual-style (smoked and matte) in-channel wind deflectors.
The lighting package is extensive, integrating Hyper Q 6-Force lights, FM6 flush-mount LEDs, Chase Lights Innovations, and Baja Designs add-ons. Underneath, Camburg upper control arms pair with ADS coilovers and rear shocks for significantly improved suspension performance. Tremor 17×8.5 wheels wrapped in X-Comp 35×12.50R17 tires deliver a more aggressive stance and off-road traction.
Practicality is equally emphasized with an electric tonneau cover, bed mat, spare tire mount, Kuat bike racks, and Adventure phone mounts. An sPOD controller simplifies accessory wiring, while a Superwinch medium-duty recovery kit adds off-road security. The truck is finished in EVO Studios’ Westin × Superwinch signature stripe treatment, creating a build that turns heads—and backs it up with real-world capability.
2025 Ford Maverick: Compact Utility With Commercial-Grade Intent
Though smaller in size, the 2025 Ford Maverick build is packed with purpose. Designed with fleet and light-duty service in mind, it features Westin’s EXP low-top truck cap and matching toolbox bottom, supplemented by EXP crossbars in 24-inch and 57-inch lengths for versatile cargo handling.
Exterior upgrades include in-channel wind deflectors, a Safari Bull Bar, and a mix of Pro-Trakk and E-Series nerf step bars for added protection and ease of access. A heavy-duty bed mat and Pro-Trakk hitch step boost rear utility, while the cabin benefits from an Adventure phone mount and WVS laptop mount—making the Maverick a mobile workstation. X-Comp tires and Baja Designs SAE-rated driving lights round out the build, culminating in a compact truck uniquely outfitted for trades, municipalities, and small-business operators seeking durability and efficiency.
2024 Toyota 4Runner SR5: An Overlander’s Dream Realized
For dedicated adventurers, Westin and Superwinch delivered a meticulously equipped 2024 Toyota 4Runner SR5 built for long-range travel and technical terrain. The front end is protected by an HDX grille guard and hidden winch mount housing a Superwinch SX10SR, while a Pro-Series rear bumper boosts durability at the back.
Lighting is dramatically upgraded with FM6 flush-mount LEDs and a full array of Baja Designs equipment—including fog lights, pillar lights, and XL80s mounted to the Mesa roof rack. Wicked Creations supplied a mid-travel suspension system, working in tandem with ADS coilovers and rear shocks to support Tremor Seismic 17×9 satin black wheels and X-Comp AT 37×13.50R17 tires.
Usability receives equal attention through Westin’s Outlaw running boards, Adventure Mounts, Mesa roof rack, and a full complement of recovery essentials: a medium-duty kit, kinetic rope, soft shackle, and recovery boards. An Inspired Overland tent and awning expand the 4Runner’s capability for multiday travel, while Rugged Radio GMRS communications equipment ensures trail connectivity. James Ibarra’s installation of the Westin × Superwinch signature stripe provides a clean finishing touch. The result is a thoroughly trail-proven SUV ready for any adventure.
A Unified Vision For Every Segment
Across all four builds, Westin and Superwinch demonstrate their commitment not only to off-road culture but to the broader spectrum of truck and SUV users—from heavy-duty operators and weekend overlanders to commercial fleets and outdoor enthusiasts. Each vehicle showcases a carefully curated selection of parts, both current-production and upcoming prototypes, offering a detailed preview of where the brands are headed in 2026 and beyond.
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