SEMA 2025: Nexen’s Roadian ATX Is The All-Terrain Tire Helping Launch Jeep’s Recon EV

When Jeep revealed early details of the upcoming Recon — its big, boxy, electric off-road SUV — it became clear the brand wasn’t watering down its trail-first identity for the EV era. The prototypes looked rugged, the stance was unmistakably Jeep, and the tire choice said even more. Wrapped around the Recon’s wheels—both in development mules and in the information Nexen displayed at the 2025 SEMA Show — was the Roadian ATX, an all-terrain tire now confirmed as factory equipment for Jeep’s newest upcoming electric 4×4.

A Tire That Graduated From Aftermarket To OEM

The Roadian ATX has been gaining traction in the enthusiast market since its debut, but its move into OEM fitment marks a major step. Originally launched as a next-gen all-terrain option for trucks and SUVs, it built a reputation on durability, strong off-road manners, and all-season capability. Its reinforced, three-ply sidewall construction, available in most LT sizes, quickly resonated with Jeep and truck owners who needed the extra protection. Deep grooves, emerging 3D sipes, and a tread pattern designed to maintain traction as it wears helped solidify its credibility as a tire ready for varied terrain and all weather conditions.

Why Jeep Chose The Roadian ATX For The Recon

Jeep’s decision to pair the Recon with the Roadian ATX speaks volumes about its confidence in the tire. Electric powertrains deliver instant torque — something that can easily overwhelm weaker tire designs — yet Recon prototypes have consistently run the ATX without issues. For Jeep engineers to greenlight it as OE equipment proves the tire offers the durability, stability, and traction an EV off-roader demands.

The Recon itself is one of Jeep’s most important new vehicles, blending Wrangler-like cues with a dedicated EV platform engineered for serious trail work. Spy shots and early displays, including Nexen’s SEMA showcase, reveal Roadian ATXs in 265/70R18 on production-intent vehicles and larger 17-inch sizes on pre-production mules. Seeing a tire that started in the aftermarket now treated as a core part of Jeep’s factory package underscores how far Nexen has advanced in the truck/SUV space.

Balancing Off-Road Bite With Everyday Livability

What makes the Roadian ATX especially notable as an EV OEM tire is its ability to balance real off-road aggression with on-road refinement. EVs expose tire noise more than gasoline vehicles, yet Jeep still chose a true all-terrain tread rather than a milder hybrid pattern. That decision reinforces the Recon’s mission while highlighting the ATX’s respectable manners on pavement. Its aggressive shoulders and sidewall lugs provide legitimate off-road traction, yet the tire remains composed and relatively quiet on the road. Many sizes carry the Three-Peak Mountain Snowflake rating, adding winter credibility, and Nexen backs the tire with a 60,000- to 65,000-mile warranty — a strong indicator of long-term confidence.

A Factory-Trusted A/T Built For The EV Era

With the Roadian ATX riding on one of the most anticipated electric off-roaders headed to production, it has officially transitioned from aftermarket favorite to OEM-validated performer. Nexen’s SEMA presence, combined with Jeep’s endorsement, shows just how central the Roadian ATX has become in the evolving world of off-road and EV-ready tire design. It’s no longer just an alternative — it’s a factory-trusted all-terrain built for the next generation of adventure vehicles.