For off-road enthusiasts, a pickup truck is more than transportation—it’s a basecamp, a gear hauler, and a tool that has to be ready for whatever the trail, jobsite, or season throws at it. As many truck owners head into the new year focused on organization, preparedness, and efficiency, one upgrade stands out as both practical and performance-driven: a quality tonneau cover. Bestop is kicking off 2026 by spotlighting its EZRoll and EZFold Soft Tonneau Covers as smart solutions for protecting gear, streamlining truck beds, and supporting year-round adventure.
Why Tonneau Covers Matter For Off-Road Truck Owners
Exposed truck beds tend to become magnets for dirt, snow, mud, and unsecured cargo—especially for drivers who split time between daily commuting and weekend trail runs. A tonneau cover helps turn the bed into a controlled, secure space that keeps recovery gear, camping equipment, and tools protected from the elements and from prying eyes. For off-road enthusiasts, that means less time cleaning out the bed and more confidence that critical gear will be ready when the trailhead calls.
EZRoll and EZFold Soft Tonneau Covers Support Cleaner, Safer, More Efficient Starts to the New Year
Timed with the winter readiness season, Bestop is encouraging truck owners to start their organizational reset where it matters most: the truck bed. Both the EZRoll and EZFold Soft Tonneau Covers are designed for fast installation, intuitive use, and all-climate durability, making them ideal upgrades for drivers who demand function without unnecessary complexity.
“As truck owners embrace New Year’s resolutions focused on organization and efficiency, a tonneau cover is one of the simplest ways to make a truck more capable,” said Ken Friedman, Chief Executive Officer of Bestop. “Our EZRoll and EZFold covers help keep gear protected, accessible, and ready for daily life—whether that’s winter commuting, jobsite use, or weekend adventures.”
EZRoll Soft Tonneau Cover: Clean, Simple, Always Ready
The EZRoll Soft Tonneau Cover is built for drivers who value streamlined organization and fast access. Its low-profile design complements the truck’s factory lines while rolling open in seconds to provide full bed access when loading trail gear, spare tires, or camping equipment.
Constructed from premium leather-grain vinyl-coated polyester, the EZRoll is engineered to handle harsh climates, resisting UV exposure and mildew even after extended use outdoors. Integrated bows make rolling the cover quick and smooth, while a no-drill, bolt-on clamp system ensures a secure fit—even in extreme cold. Dual rear pull tabs make operation easy with gloves on, and restraint straps keep the rolled cover firmly in place behind the cab during off-road travel.
EZFold Soft Tonneau Cover: Fast Access, Maximum Flexibility
For truck owners who frequently switch between covered storage and full-bed hauling, the EZFold Soft Tonneau Cover offers unmatched flexibility. Its tri-fold design allows the cover to fold back in seconds or be completely removed when larger cargo or trail rigs demand maximum space.
A built-in boxed aluminum frame provides strength and rigidity without requiring permanent rail installation, while heavy-duty adjustable clamps allow for quick, one-hand operation. Reinforced corners and durable, stretch- and shrink-resistant vinyl help the EZFold stand up to winter weather, road grime, and the rigors of off-road use, all while maintaining a clean, OEM-quality appearance.
Built On Bestop’s Legacy Of Craftsmanship
With more than 70 years of premium cut-and-sew expertise, Bestop brings the same attention to detail and material quality found in its trusted Jeep and Bronco soft tops to its truck accessories. The EZRoll and EZFold Soft Tonneau Covers reflect that legacy, offering off-road enthusiasts durable, thoughtfully designed solutions that enhance both daily driving and weekend adventures.
For truck owners looking to start the year with a cleaner, safer, and more efficient setup, Bestop’s soft tonneau covers deliver practical benefits that extend well beyond the pavement.
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